Shannon Elizabeth Murphy

To drive acquisition for the all-new FreshBooks, we created a series of product videos to show just how ridiculously easy FreshBooks makes accounting.

Art Directors: Katie Hinks + Emily Munro

Illustrator: Jesse Read

To promote the Toronto Silent Film Festival, we created Instagram's first-ever choose your own adventure. Using clips from the festival movies, users were able to make their very own film in the palm of their hand.

Organically receiving over 165 million impressions, the campaign was recognized by The One Show and featured on Fast Company, Design Taxi, AdWeek, PSFK and more.

Art Director: Duncan Collis

FreshBooks had the honour of being the global sponsor for CreativeMornings in 2016. How did we work together to celebrate freelancers? With an award, of course! Because so many hardworking self-employed people are unable to enter traditional award shows, we made our own. With prestigious judges from IDEO and NPR, great prizes and enticing creative, Master Freelancer has been CreativeMornings' most successful partnership to date.

Art Director: Katie Hinks

Being on vacation is no excuse for wasting water. We delivered playful messages on the mirrors using anti-fog that would only appear after a long shower steamed the room. To support the initiative, we created a website and video.

Art Director: Jason Wren

To promote the launch of the new FreshBooks mobile app, we created an Instagram photo contest. Acting as both primary ideators and strategic leads, we were able to drive impressive results with a limited budget.

In fact, within only two (really, really short) weeks, Instagram following grew 30%, we garnered 645, 443 organic impressions and significantly boosted app downloads.

Art Director: Katie Hinks

What gives girls real confidence? From their field hockey uniform to their favourite lipstick, young women's complexities are what make them uniquely confident. This campaign for Havergal College inspires individuality that feels true. 

Art Director: Pepe Bratanov

The FreshBooks Blog was completely redesigned to better serve small business owners. To help persuade (and educate) visitors about FreshBooks, we created a series of playful ads that populate various pages within the blog.

Holiday shopping can be the worst. But the Drake General Store has your back. No matter who's on your list, you can make them happy with something from their shelves. Executed with direct mail, microsite, print and digital ads, this holiday campaign increased sales by 40%.

Art Director: Joyce Lo

What's more romantic than spending a night in a hotel with your sweetie? For The Drake Hotel's Valentine's campaign, we riffed off traditional Mad Libs to create a more cheeky (err... adult) version. We executed with pillowcases, dinner menus and takeaways. This special hotel package sold out in record time.

Art Director: Niall McClelland

Halloween is very popular at FreshBooks. So we wanted to turn this special culture event into an opportunity to reward fans. Using Facebook's new 360 technology, we shot all staff members for a spooky I Spy contest.

In under 24 hours and with a (very) limited budget, we not only delighted our followers, but also garnered over 7, 200 organic impressions and 236 reactions. That's an engagement increase of over 475% from last year.

Experience the witch hunt for yourself on Facebook.

Art Directors: Emily Munro, Gwen Myall and Wendy Ng

Illustrator: Jesse Read

As a passion project, I frequently make playlists for brands and blogs. Client list includes Parts & Labour, The Drake Hotel, Toronto Flower Market, Gracie Carroll, Drake General Store, Leilanni and Ouija.  

Want one? I can make one just for you, give me a shout. 

We created a series of spec ads for Sam James Coffee Bar to highlight their premium, grab-and-go offerings. 

Art Director: Jenny Boucher